What is Intent?

Intent takes you inside the world of two strength and conditioning coaches and how they continue to develop a holistic approach to sport science to work with their players to help them achieve their optimum levels of strength, power, and speed. Intent explains the different aspects of sport science to give players an edge and to assist head coaches in planning their practice and game strategies. Strength and conditioning coaches help provide head coaches with a physically and emotionally better-prepared athlete.


The book shares the knowledge of years of coaching.


The Intent software encapsulates an array of statistical tools for maximum player performance.


Connect with Devan and Justin for a consulting session!

Why our product is the best

Necessity is the mother of all innovations.The necessity of the improvement of performances in sports brought Intent into existence.Over the years,the team has improved it to make it better every day.Through the wealth of knowledge and experience Justin and devan have developed a holistic model that gives real time answers to sport and health science that can make immediate changes and impact to daily routines and outcomes.

Easy to Use

The system has been made to be intuitive and user friendly for easy adaptation.


The Intent Algorithm is one of a kind and tracks various parameters to give optimal strategies to trainers.


Intent uses an array of statistical tools and visualizations to understand the client's health and activity.

Delightful Design

It is elegantly designed to make the process minimal and simple.Coaches can grasp the functionality quite easily.

Recent Media


San Diego Gulls Reaping Benefits Of Polar Team Pro System

San Diego Gulls head strength and conditioning coach, Justin Roethlingshoefer is keenly aware of the difference between training professional athletes on an individual basis and in a team setting. This acknowledgment from a coach is critical in differentiating a good team from a great team. Read More

by Justin Roethlingshoefer, 26 Feb 2018


Intent: Player Monitoring and Tracking on a Budget

In today’s day and age, the need for immediate feedback and instant gratification is at an all-time high. That same mentality has worked its way into the weight room. With high schools, colleges, and pro teams investing thousands of dollars into the sport technology world, some coaches wonder if they are left on the outside look- ing in, and missing out on the opportunity to use data to help drive a program. Read More

by Justin Roethlingshoefer, JANUARY 2018


The Use of Heart Rate Training Technology to Manage Training Stress and Recovery: Part Two

The use of HR monitors has allowed teams and researchers to determine how much time an athlete spends at or above their lactate threshold during a game, during a particular half or period, during over-time, during a practice, or during a drill-set, etc. With this data in hand, along with athlete-specific data, coaches can develop practice and training strategies to prepare an athlete for the demands of the game... Read More

by David DiFabio, OCTOBER 26, 2014

The Founding Team

The two coaches that made it possible.The combined efforts have brought to the sports industry an innovative set of techniques and products.

Justin Roethlingshoefer

the strength and performance coach for the San Diego Gulls of the American Hockey League. He supervises the club’s strength and conditioning program for all players. Justin has a Bachelor of Science in Movement Science from Westfield State University and a Master of Science in Exercise Physiology from Louisville and is a certified strength and conditioning coach by the Collegiate Strength and Conditioning Association and the National Strength and Conditioning Association. He founded The Hockey Summit, an all-inclusive training camp for professional hockey players utilizing the same techniques in this book.

Devan McConnell

the head of hockey performance at the University of Massachusetts in Lowell. In this role, he is responsible for the oversight and development of all aspects of physical development for the ice hockey team. Devan earned his Bachelor of Science at Fitchburg State University, specifically in Exercise & Sport Science and Clinical Exercise Physiology. He acquired his Master of Science in Kinesiology and Exercise Science from the California University of Pennsylvania. He lives in Groton, Massachusetts, with his wife, Erica, and his two kids, Finnegan and Dublin.

Contact Us

Contact Justin

(714) 851-8866,

Contact Devan

(617) 676-5422,